it’s about selling yourself, you are the product
1. Define your Vision, Mission and Values (VMV)
- Vision: the position you would like to have
- Mission: how you are going to achieve your vision
- Values: what values characterize you
2. SWOT Analysis (must research!)
- External: the market (OT) - what are the demands & needs of your market?
- Internal: you (SW) - collect insights from your Feedback 360
3. Define Objectives
- Professional: What do you want to do?
- Personal : Who do you want to be?
4. Develop your Strategy (for achieving your Objectives)
5. Segmentation (a.k.a. - Positioning)
- What is going to be my Target Market?
- Who do I want to address?
THE MARKETING MIX
4 P’s: Product, Price, Place, and Promotion
- Product - YOU
- Price - How much do you want to make? What kind of an offer am I willing to accept? (must research to find out what’s average)
- Place - How are you going ot position yourself? (PERSONAL BRANDING)
- Promotion - Public Relations, Ecommerce, Advertising
***REMINDER: Meet your buddy! Thursday Feb. 7th 10PM @ McCarthy’s Irish Pub